design school


Some situations are so complicated, they need a system to deal with. There are many existing sets of rules and grids concerning sex – especially first time sex - many of them based on anxiety and resulting in joyless, medical guidelines. This ceremonial game, finally, guarantees some slowness, intimacy and fun.

A project by Anthony Lynch
anthony.lynch@merz-akademie.de



Lovin' It

I'm sure you can remember the times when you dreamed of having sex for the first time, but you had no idea how this should happen. This is a very common situation for teenagers today.

Having questions such as "How is this special event supposed to take place?" – they are tired of waiting and waiting just to still be surprised and unprepared when the great moment occurs. What they need is some kind of guided information to make the right choices and develop sympathy and intimacy between two people, also to improve communication on a physical level.

Why did I decide to produce a game? Well, in our modern society especially during the teenage years searching for a partner has a very strong reference to playfulness. This appears in numerous typical behaviors for example by idiomatic expressions like "winning someone's hart" or common flirt games.

"Lovin' it" offers an opportunity to overcome initial barriers and helps to get more aware of themselves as well as their partners. The game is conceived for two people to support everybody's privacy. During the game course the players have to answer questions, carry out certain tasks and rate each other. In the end they can use this newly achieved knowledge to now start their very own game.